Wuffy™ is only available directly from the official Wuffy shop run by William Collins. According to Collins, he regularly receives offers worth millions for his Wuffy™ patent from large toy companies – but he deliberately chooses not to sell through retailers or large platforms. The reason: Wuffy™ is patented, and Collins wants to retain control over quality and price. “It’s not about the money for me,” he says – Wuffy™ should be affordable for every family, not just “rich parents.”